Suhana Khan has joined Maybelline New York as a brand ambassador. Suhana Khan, daughter of Shah Rukh Khan, has become the brand ambassador of Maybelline New York. The rising actress bagged her first international brand. Maybelline New York announced the appointment of three new brand ambassadors for India. The brand has roped in Suhana Khan, Ananya Birla and Eksha Subba and has extended its erstwhile brand purpose association with sportsperson PV Sindhu. Suhana had earlier shared images on her Instagram Stories where she could be seen in New York. Sharing a stunning picture of herself, she wrote, “Can you guess where I am?” In another story, she shared a picture of high-rise buildings in New York and wrote, “Touchdown Hi New York City.” In the following story, she revealed that her previous stories had throwback pictures in them and she was not currently not in New York but Mumbai itself. Sharing a selfie, she wrote, “Just kidding hehe but getting ready for something super exciting.” A few hours later, Suhana was spotted at the Maybelline New York event. The future star looked classy in a red outfit as she attended the event. Through its new ambassadors, Maybelline in India will showcase the brand’s young energy, edge, style and the latest trends off the streets of New York; and is confident about being able to build a stronger connect with the Gen Z consumer in India. Suhana Khan studied theatre at NYU and has been passionate about being an actor from a young age. Slated to make her on-screen debut later this year, her style and confidence resonate with the youth of the country. PV Sindhu, a two-time Olympic medalist, and badminton champion is an inspiration to millions of young girls in India. Ananya Birla dons many hats as a platinum-selling singer and businesswoman along with being a strong advocate for mental health. Eksha Subba is a supermodel-boxer-biker and p olice officer. This new Maybelline New York squad of ambassadors embodies the brand's spirit and values, and their unique personalities make them ideal spokespersons for the brand. Speaking about the new brand ambassadors, Zeenia Bastani, Brand General Manager – Maybelline New York, L’Oréal India, said, "We are thrilled to welcome Suhana Khan, Ananya Birla, and Eksha Subba in addition to PV Sindhu, to Maybelline New York! Our mission is to give everyone the self-confidence to express themselves and their beauty - their way, and these four talented young women embody the spirit of our brand and what we stand for. They perfectly represent Maybelline New York women who are ambitious, confident in their self-expression, diverse and ready to make change!” Ananya Birla, known for her voice and charisma shares, “I am absolutely honoured and delighted to represent Maybelline New York. Maybelline creates makeup made for all and stands strongly for diversity and inclusion. I’m also proud to be the voice for a brand that has a purpose in ‘Brave Together’ which aims to destigmatize the conversation around mental health and encourages young people to seek the help they need. I am personally very invested in the mental health crisis in India and I’m looking forward to working with Maybelline on this cause.” Suhana Khan, sharing her thoughts on being a part of the Maybelline New York family, said, “It is very exciting to be associated with an iconic brand like Maybelline New York. This collaboration is closer to my heart as I have lived in New York as a student and thebrand captures the style and essence of the city. I look forward to being a part of Maybelline’s journey in India, connecting with young consumers and being the voice of the brand that gives young women everywhere the confidence to express themselves." Eksha Subba also shared her thoughts on the new association stating, “Maybelline New York is the No 1 makeup brand in the world and being associated with this brand is a dream come true. Some of their iconic products have been part of my makeup kit while growing up and it's an honour for me to be representing this brand today!” PV Sindhu, shared her excitement about this extended association with the brand, saying, "I have always been proud to be associated with Maybelline New York and their mental health initiative, Brave Together. The brand stands for strength and confidence, values that I strongly identify with. I look forward to inspiring young women to be the best versions of themselves and be Brave Together, always." The new brand ambassadors will be featured in advertising campaigns of Maybelline New York and will also participate in brand events and initiatives. The first campaign featuring the new brand ambassadors is set to launch in April 2023. Earlier it was rumoured that Maybelline New York had signed Suhana as its brand ambassador after Alia Bhatt and Athiya Shetty endorsed the cosmetics giant in India. A source close to the development revealed to ETimes that the reason for on-boarding Suhana was that she has the young energy that a lot of brands want to tap into. The thought behind signing Shah Rukh Khan's daughter is that in the age of social media, Gen Z actors have a natural advantage of having high social media connections. Without a single film release, Suhana has already amassed three and half million followers on Instagram. Suhana is also gearing up for her debut project The Archies which is helmed by Zoya Akhtar. The film has the iconic gang of The Archies’ at the center of it, and it aims to match the youthful energy, hope, and excitement of the sixties era. A musical experience bursting with youth, rebellion, friendships, first loves, and everything young adult, it still promises to have something for every generation. Set in the 1960s, this musical drama is headlined by an exciting fresh ensemble.
